Context
Target customer: agency owners managing collections themselves.
Primary goal: start a free trial.
The hero describes a category, not a buying reason.
Observed friction: “The all-in-one receivables platform for modern teams” could describe many products and asks agency owners to translate the value themselves.
Recommended rewrite:
Stop chasing overdue agency invoices by hand.
RelayPay sends polite, automatic follow-ups from your own inbox, tracks payment promises, and stops when the invoice is paid.
Start a 14-day free trial
The strongest differentiator arrives too late.
Observed friction: Sending reminders from the owner’s own inbox is the clearest reason to choose the product, but it is buried below multiple feature sections.
Recommended change: Place a three-point trust strip directly under the hero: “Sent from your inbox”, “Edit before sending”, and “Stops automatically when paid”.
The only next step requires too much commitment.
Observed friction: A free trial still asks the visitor to connect financial and email accounts before they fully trust the product.
Recommended CTA: Keep “Start free trial” primary and add “See a sample follow-up sequence” as the secondary CTA.
Test specificity before redesigning anything.
Variant: Replace the broad hero with the rewritten agency-specific hero and add the three-point trust strip.
Primary measure: visitor-to-trial-start rate.
Decision: keep the variant if it improves qualified trial starts without increasing early abandonment.
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